Clayton P. Alderfer's ERG theory from
1969 condenses Maslow's five human needs into three categories: Existence, Relatedness and Growth.
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| ERG Theory purposed by Clayton P. Alderfer |
- ExistenceNeeds
- RelatednessNeeds
Encompass social and external esteem; relationships with significant others
like family, friends, co-workers and employers . This also means to be
recognized and feel secure as part of a group or family. Maslow's third and
fourth levels.
- Growth Needs
Internal esteem and self actualization; these impel a person to make creative
or productive effects on himself and the environment (e.g., to progress toward
one's ideal self). Maslow's fourth and fifth levels. This includes desires to
be creative and productive, and to complete meaningful tasks.
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