According
to Locke and Latham, there are five goal setting principles that can improve
our chances of success:
- Clarity
Clear goals help identify behaviors that should be rewarded. They are
also unambiguous, measurable, and have definite completion times. Clarity in
goals can induce people to work to their full potential.
- Challenge
Challenging goals enhance feelings of achievement and drive people to
work harder to achieve them.
- Commitment
Ownership of or “buy-in” to a goal increases
the likelihood of its accomplishment. Within an organization, people must
understand and agree upon goals in order for them to be effective.
Organizations thus should encourage employees to develop goals for themselves
that are consistent with the organization’s own vision.
- Feedback
Feedback is necessary for people as they pursue a certain goal so they
can judge their own progress toward achieving it. This feedback can come from self-judgment
or from other people.
- Task complexity
Highly complex goals can become overwhelming for people. For such goals,
people need to be provided sufficient time to work toward the goal, improve
performance, practice, or learn what is necessary for success.
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