Pocari Sweat

1. Pocari Sweat

What is Pocari Sweat?

Pocari Sweat is a kind of carbonic drink which has been publishing in around 16 countries, including the Japan, Indonesia and so on. The word “Pocari” is means by “making you fresh” and the word “Sweat” is the excretion of the human body. The name “Pocari Sweat” is want to convey the message of giving you a healthy lifestyle and it can replace the fluid in your body. This Pocari Sweat has successfully to get a good name in Japan and it's creator is the entrepreneur with name "Akihiko Otsuka".

The video below is about the history of Pocari Sweat and how the  entrepreneur, Akihiko Otsuka has overcame all the obstacle and eventually to get the great success in the carbonic drink field. There are some of the important lessons is worthy for us to learn.

This advertisement is based on the story of Akihiko Otsuka’s in his age 35 in Jepun. He wanted to innovate a brand new product which can benefit the society. So, he fired the Harima and Takaichi as is partner in developing the new product, that is the healthy drinks which contain the optimum amount of sugar.

The Takaichi carried out his experiment and has came out with more than 1000 samples. However, his still fail to find out what is the real problem of his product. He even fail in the first time trial which was tasted by the Otsuka Pharmaticeutical. Eventually he had successfully to create a new product with better taste after his worker mixed that drink with another kind of fruit juice.

From this Pacari Sweat video, I have learnt that the spirit of never give up. In the story of developing the drinks, I found that the Akihiko Otsuka is always thinking positively and he have a good forth future ability. Other than that, I have also found that Akihiko Otsuka is a person who are willing to accept other’s opinion and critic and try to learn the lesson from his mistake. Whenever he has been mocked by the other, but he still can bear with it even use other’s suggestion in his experiment. Furthermore, I have learnt that we need to be more strategic in achieving our goal. In the video, Akihiko Otsuka offered the Pocari Sweat as free to all level of society in order to attract their attention in the first place. At last, in the second year of selling this product, the sells achieved a new peak in his company story.

As a conclusion, if we want to be a successful entrepreneur, we need to be a never-give-up person, always think positively, forth future, willing to learn from the other, and strategic.