ROOM 2: Article And Video About The Entrepreneurship Theories And Characteristics

This advertisement is based on the story of Akihiko Otsuka’s in his age 35 in Jepun. He wanted to innovate a brand new product which can benefit the society. So, he fired the Harima and Takaichi as is partner in developing the new product, that is the healthy drinks which contain the optimum amount of sugar.

The Takaichi carried out his experiment and has came out with more than 1000 samples. However, his still fail to find out what is the real problem of his product. He even fail in the first time trial which was tasted by the Otsuka Pharmaticeutical. Eventually he had successfully to create a new product with better taste after his worker mixed that drink with another kind of fruit juice.

From this Pacari Sweat video, I have learnt that the spirit of never give up. In the story of developing the drinks, I found that the Akihiko Otsuka is always thinking positively and he have a good forth future ability. Other than that, I have also found that Akihiko Otsuka is a person who are willing to accept other’s opinion and critic and try to learn the lesson from his mistake. Whenever he has been mocked by the other, but he still can bear with it even use other’s suggestion in his experiment. Furthermore, I have learnt that we need to be more strategic in achieving our goal. In the video, Akihiko Otsuka offered the Pocari Sweat as free to all level of society in order to attract their attention in the first place. At last, in the second year of selling this product, the sells achieved a new peak in his company story.

As a conclusion, if we want to be a successful entrepreneur, we need to be a never-give-up person, always think positively, forth future, willing to learn from the other, and strategic.

3. The Entrepreneurship In Theories and Practices